1) Review Brief
It is the responsibility of both The Designer and The Client to review The Client’s brief and make edits before proceeding to the pitch stage.
The Client is then responsible to advise any additional requirements that were not initially requested in the brief. It is The Designer’s responsibility to make the effort to fully comprehend The Client’s expectations by asking questions and/or additional information if need be. The Designer should then communicate accurately whether or not these requirements are possible.
Please read through The Clients’ brief carefully, as every Latitude designer will be expected to deliver a pitch. The pitch should include a minimum of:
- One proposed pitch design rendered in Adobe Illustrator.
- One pitch variation also rendered in Adobe Illustrator.
Additional pitch material to aid The Client visually (ie: color palette, moodboard, sketches) is greatly appreciated, but is not a requirement.
3) Project Costs
In an effort to maintain a high quality standard, Latitude recommends all our designers follow hourly rates gathered from leading industry bodies such as the AIGA and BDI. It is in our interest to keep all parties happy, so please respect these recommended hourly rates. These rates increase with The Designer's experience, but don't factor in skill level and therefore, Latitude leaves it at your discretion to negotiate a fair and final quote with your client and hope you continue to foster a successful business relationship with them over time. Please review our recommended rates in our Pricing Guideline.
4) Revisions & Timings
Please make sure to agree timing requirements and settle on them prior to a project’s start date. Make sure to inform your client how often you would like to be updated with new feedback, as one client’s standard may differ from another. Our recommended project cycle is one pitch and two refinements.This should help you structure your project. We suggest the following uploads:
Project Proposal = Must be answered within 24 hours of receipt*
Phase 1 = Pitching - Delivered by End of 1st Calendar Week.
Phase 2 = Revision One - Delivered by End of 2nd Calendar Week.
Phase 3 = Revision Two - Delivered by End of 3rd Calendar Week.
Should extra time be requested by the Client to provide feedback and/or should extra time be required by The Designer to submit a pitch and/or revisions, it the responsibility of both parties to communicate with each other in regards to this matter.
* Mandatory and non-negotiable
What is a Calendar Week?
If the pitch phase was established to start on a Monday, you should be delivering your pitch no later than the following Monday.
Failure to respond to The Clients’ project proposal within 24hrs will gain you one black point.
- One black point is a warning.
- Two black points is a months’ suspension.
- Three black points and you will permanently removed from our network.
Please review this in detail in our Designer Terms of Services Agreement.